Increasing representation of women in technology domains and startups, and its associated benefits, has become a focal point of discussions surrounding entrepreneurship, borne out by the theme of 8th edition of the annual global entrepreneurship summit, 2017 – ‘women first, prosperity for all’.
As part of our efforts to engage with women working in the domain of emerging technology and entrepreneurship, TRA interviewed Deepthi Singh about her venture Trailchain, a blockchain based technology startup. Edited excerpts:
1. How would you describe Trailchain?
Trailchain is a product platform that enables brands, sell traceable products and thereby helps them build consumer trust. A very natural byproduct of this is, brands themselves have higher visibility into their multi-party supply chains. This lets them control quality and manage risk more effectively
2. How would you describe your responsibilities at Trailchain?
I wear several hats at Trailchain. At the moment, our priority is to continue to build a world-class product working closely with our clients and the industry.
3. What is the value proposition offered by your venture?
As a buyer, if you have ever wished for greater transparency of items you buy such as food, medicine, etc. Trailchain can help you. If you are a brand, Trailchain enables you to monitor your disconnected multi-party supply chains for quality and risk exposure among other things.
4. What is the biggest competitive advantage of your venture?
We operate in a space which is currently less traveled. As commerce is getting global and geographical boundaries are thinning, establishing provenance and supply chain traceability will be one of the biggest opportunity and challenge in the decades to come. Trialchain has efficiently adopted blockchain technology framework to solve some of the above challenges.
5. What are the challenges you anticipate in context of blockchain being a relatively new technology platform?
Working in a nascent technology such as this, one should always be prepared to continuously adapt and go through quick iterations of evolution. Companies are slowly but surely looking to use blockchain based solutions. The value proposition is simply too compelling for this to be ignored any longer. What would certainly help is a higher level of clarity in policies and government regulations in this space.
6. What are the biggest lessons that have impacted the way you conduct your business?
One big learning has been to be clear about what our product will not do.
7. If there is one piece of advice you would like to offer to entrepreneurs, what would it be?
For me, it is important to add something to the company everyday. Much like we monitor outputs through our dashboards, a discipline in inputs helps.